The product
Rooibos originated in southern Africa. Long before the Europeans, indigenous populations used the red shrub to produce a sweet, fruity tea. The branches of the shrub are dried in the sun, then ground. The export of tea to distant countries began in the early 19th century and has continued to the present day. The result was the cultivation of the once exclusively wild bush. High-quality Rooibos can be recognized by its ruby-red color and mild, sweet, typically aromatic taste.
Tasting recommendations: 8-10 minutes infusion 100° C water temperature 4-5 teaspoons per liter
The Brand
La Sablésienne
La Sablésienne is our emblematic brand. Founded in 1962 in Sablé-sur-Sarthe, the town which gave its name to the famous shortbread biscuit, Sablésienne is proud of its production methods which respect traditional recipes, guaranteeing authentic quality and flavor in each biscuit. We retain our heritage while integrating innovations to meet contemporary tastes. La Sablésienne products promise an unforgettable taste experience, anchored in authenticity and refinement.